Is Baseline Sports Bar Still Open? Bar Rescue Update (Tempe, AZ)

Baseline Sports Bar operated in Tempe, Arizona, and had built part of its business around suggestive promotional events, including wrestling matches involving food substances that the show depicted as driving away female customers and hurting the bar's broader reputation. In the episode "Momster's Ball," Jon Taffer's team found an ownership team struggling financially and leaning further into the promotional gimmick rather than addressing the underlying business problems. The rescue team eliminated the promotional events and repositioned the business as a beer-and-food-focused sports bar, renaming it Brick and Barley.

The relaunch included an expanded craft beer selection, a revised food menu, and new staff training aimed at building a broader, more consistent customer base than the events-driven model the bar had relied on previously. The new concept had an uneven start. A Season 5 follow-up episode revisited Brick and Barley roughly eight months after the original broadcast; on that visit, Taffer described the bar as still open but barely holding on financially at that point. The business continued operating under the Brick and Barley name in the years since.

A Yelp listing for Brick and Barley at 201 East Baseline Road, updated July 2026, shows 291 accumulated reviews and current operating hours of 11 a.m. to 2 a.m. daily, indicating the sports bar has remained active well beyond the rocky period shown on the follow-up visit. Taffer's on-air resolution credited the shift away from the promotional-event model with giving the bar a sustainable identity, though his own follow-up visit acknowledged the business was still fragile several months later. The bar's continued operation a decade on suggests the concept eventually stabilized, but that longer-term outcome is drawn from the current Yelp listing rather than from any additional on-air check-in.

Coverage around the original episode, including a retrospective from the Phoenix New Times, focused on details of the production and the challenge of retooling a bar whose prior promotions had been built almost entirely around a single recurring event rather than a food or drink program. That reporting characterized the rebrand toward a beer-and-food identity as a deliberate move to give the location something to market beyond the discontinued promotions, aligning with the broader craft-beer and gastropub trend already underway among sports bars in the Phoenix metro area at the time. No coverage reviewed for this record reported a further name change, closure, or change of ownership at the Baseline Road address since the Brick and Barley relaunch.