TV Restaurants

Phoenix Emporium Is Now Phoenix Upper Main — What Happened After the Show?

Gordon Ramsay's 24 Hours to Hell and Back, Special Ellicott City, Maryland

Current status

Renamed

As of October 2026, this address now operates as Phoenix Upper Main — confirmed via Phoenix Upper Main's own current website/social account, accessed 2026. Now: Phoenix Upper Main (formerly Phoenix Emporium).

What the source shows: The business's own website confirms it now operates as Phoenix Upper Main at a new Main Street address after relaunching from the flood-damaged original Phoenix Emporium site; a reservation platform's 2026-updated listing independently shows it operating under the new name at that address. How we decide a status →

What happened after Gordon Ramsay's 24 Hours to Hell and Back?

Phoenix Emporium was one of three Ellicott City, Maryland businesses Ramsay set out to help in the two-hour "Save Our Town" special, which aired May 12, 2020 and was built around the town's recovery from catastrophic flash floods in 2016 and 2018. The Emporium had operated as a comfort-tavern-style beer bar for roughly 40 years at its original spot lower on Main Street, the same stretch repeatedly devastated by the floods, and by the time of the special the building and business needed more than a cosmetic refresh to survive. Rather than simply rebuild in place, the renovation moved the business uphill to a new address, merging it with the space formerly occupied by Ellicott Mills Brewing Company and combining the Emporium's tavern-style comfort food with European-influenced additions from the brewery side of the menu.

The special drew on an unusually large support cast for the format, including Baltimore Orioles legend Cal Ripken Jr., members of the Baltimore Ravens, then-Governor Larry Hogan, the Maryland National Guard, and interior designer Nate Berkus, reflecting the town-wide scale of the flood-recovery effort rather than a single-restaurant rescue. The COVID-19 pandemic arrived almost immediately after the special aired, preventing the show from filming a normal follow-up segment. The relaunched business, now operating as Phoenix Upper Main, kept the Emporium's large bottled-beer program as a through-line to its history. The business's current address, 8308 Main Street, is confirmed by two separate sources: its own website, and an OpenTable reservation listing for Phoenix Upper Main that was independently updated in 2026 and shows the venue still operating under its post-renovation name at that address, a status most recently verified in a September 2026 check of both listings.

The episode Gordon Ramsay's 24 Hours to Hell and Back, Special

Aired
Title: Save Our Town · What was featured: beer bar and tavern; flood-damaged historic Main Street building
How Gordon Ramsay's 24 Hours to Hell and Back restaurants have fared: 50% closed →

Also in Special Gordon Ramsay's 24 Hours to Hell and Back

Special: 1 of 3 still open · 1 renamed, moved or under new owners

All 1 Special episode →

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Before you go: Businesses change fast. Always confirm directly with the restaurant — call ahead, or check its own current website or social media — before making plans around anything on this page.

Sources we checked 3 references

  1. phoenixuppermain.com https://www.phoenixuppermain.com/
  2. OpenTable https://www.opentable.com/r/phoenix-upper-main-ellicott-city
  3. Wikipedia https://en.wikipedia.org/wiki/Gordon_Ramsay%27s_24_Hours_to_Hell_and_Back
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Record 24h-028 · checked by Cal Marchetti.